Best Practices for Managing Online Presence

With an interest in baking, Jonathan “Jon” Vrban would like to host his own online cooking show in the future. To establish a good rapport with his prospective audience ahead of time, Jonathan Vrban makes it a goal to properly manage his online brand and reputation.

Building a positive reputation is a long-term project that requires commitment. The following practices can help produce a positive online presence.

1. Producing content helps people brand themselves as authorities on the specific topic they discuss. For instance, individuals seeking careers as pastry chefs may publish self-written blog posts about baking and develop videos to match. Likewise, answering questions related to that topic on social media avenues such as Twitter help build awareness about a person’s expertise.

2. Consistent participation on social media outlets helps individuals maintain the reputation they would like to portray online. This is even more important when suppressing negative content. Being active on Facebook, Instagram, and other social media sites renders more positive results when a name is searched online.

3. Anything published on the internet remains on a server and can be searched, so people should always practice politeness and consideration online. Avoid conflicts and controversial topics that can elicit negative feedback.


Tips for Managing Your Online Reputation

A cooking and gardening enthusiast, Jonathan Vrban also enjoys many other activities. As a contributor to video-sharing sites such as YouTube, Jonathan Vrban believes in maintaining a good online presence.

Thanks to the Internet, lots of information about a person is typically available with a simple search. While this information might be general or positive in nature, it can also be negative and have a potentially damaging effect on a person’s business, career, or personal life. Therefore, it’s often recommended that people take a proactive approach to online reputation management and establish a good online presence.

For example, you might consider buying a domain name that features your full name in order to establish an official website for yourself. Likewise, you can further establish your online presence by joining social networking websites and spending some time building your profile. Facebook and LinkedIn are obvious contenders for such sites, but Pinterest and YouTube are among additional possibilities. While you don’t have to be on such sites daily, it’s best to add content and otherwise participate periodically. You can also link certain sites together and make portions of your profiles public. However, it’s important to understand your privacy settings, thereby ensuring that the only information you’re making publicly available is that which you in fact don’t mind sharing with everyone.